Introduction

The main intention behind this guide is to explain to you the beauty of including promotional products in your marketing campaign. However rather than selling you the concept of promotional products itself, this comprehensive series will serve you as a guide on how to go about marketing through the use of these products by providing you with explanations and examples in order to facilitate the advertisement of your products or services. Of course the ultimate goal of this guide is to help you find different avenues as to how you can increase the percentage of sales of your business. Additionally, this guide caters for both those business on a budget as well as for those businesses where money is not an issue but would still like to make their business more profitable.

Whether you decide to go for your marketing campaign all on your own or whether you want to ensure that you can understand the dynamics of how a professional marketing company works this guide will guide you all the way.

In simple words, this is an easy to read and understandable guide that will help you set up a financially rewarding promotional program.

Chapter 1: A brief summary of the guide

Chapter 2: A brief Explanation as to why businesses are not successful

• Failure to diversify
• Debt and Amicable Agreement
• Use Professional Feedback
• Follow up
• Failure to market
• Conclusion

Chapter 3: Satisfying the Need of Customers

Chapter 4: Your Role in Marketing

• What is marketing?
• What is your role in Marketing?
• Your marketing plan should be flexible
• The backbone structure of every marketing plan
• The marketing plan document

Chapter 5: All about Promotional Products

• Introduction
• Advertising your business through promotional products
• Promotional Products and your Target Market
• The Scope Behind Promotional Products
• Weigh Your Expenditure Against Your Benefits
• Final considerations

Chapter 6: Advertising Basics

• Why go for advertising?
• Why not go for advertising?
• Advertising tools
• Your Approach to advertising
• Rules For Your Advertising Campaign
• About Different Ad tools
• Making the most of your post
• Extend your Marketing Campaign

Chapter 7: The raison d’être behind promotion

Chapter 8: How to Promote Sales (Sales Promotion)

• How to go about a sales promotion?

Chapter 9: Your relationship with your team and the general public

• Where to start in public relations?
• Organizations worth looking at
• Making your public relations public
• Some Ideas for Public Relations
• Be your own Community’s motivator

Chapter 10: Human resources

• All About Motivation
• Your employees need to be appreciated
• Equip Your Employees
• Your Post Training program approach

Chapter 11: Take your Business to a Trade Fair

• What is really in it for you?
• Not All That Glitters Is Gold
• The Role Of Promotional Products In Trade Shows
• Who Will Be Representing You At The Trade Show?
• The Location Of Your Business At The Trade Show
• How To Go About Your Exhibit And Booth Display
• The Day Of The Trade Show
• Customer Care At The Trade Show

Chapter 12: The Role of Professionals in Your Marketing Campaign

Sources:

• E. Jerome McCarthy. Basic Marketing.

• The Importance of Diversification.2008. Retrieved from: http://www.investopedia.com/articles/02/111502.asp#axzz1dcpa0Brh

Websites:

• http://en.wikipedia.org/wiki/Marketing